Now you must be wondering, why is there a picture from Field of Dreams (well i actually havent seen it, but i only know that quote up there)
Okay, in field of dreams - Kevin Costner (don’t know the character’s name) builds a baseball field in a corn field, in turn ghosts of baseball players appear to his field.
Though it worked in the movies - it is not the kind of approach you need to take when starting social media campaigns/web 2.0 functions and sites.
It is slightly narrow minded to think that if you create a twitter account/facebook fan page/discussion boards/blogs - and expect people to join up and take notice. Aside from giving viewers reason to view said items, there is the need to promote your brand the other social media aspects you have.
How do you do that?
You need to spend time communicating with YOUR audience, and go to where your audience is already. If you are writing a football blog, spend time on other football blogs and comment on those blogs, backlink to your blog - spend time on football forums, follow football related sources on twitter etc… You need to spend time getting your name out there without too much ‘shouting’ and build your brand on those channels. Once you have a name in those channels - they will come back to you.
Also these things take time, give discussion boards time to develop; twitter accounts to accrue, fan pages to build and hopefully user generated content will follow.
The gist of it is that, you can’t just build networks and expect people to come without you telling them about it.
